Introduction
Lovireas (âweâ, âusâ, âourâ) operates the website and sells pet products including pet apparel (dresses, T-shirts & tank tops, coats & jackets, pajamas & onesies, sweaters, and all pet apparel) and pet toys. We are committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, or interact with us, in compliance with the laws of Hong Kong.
Information We Collect
We collect different types of personal information depending on how you interact with us.
Information You Provide Directly to Us
When you create an account, place an order, subscribe to our newsletter, contact customer service, or participate in promotions, we may collect:
- Identity Data:Â Name, username, date of birth (optional)
- Contact Data:Â Email address, shipping address, phone number
- Payment Data:Â Credit/debit card details, billing address (payment processing is handled by secure third-party payment gateways)
- Order Data:Â Products purchased, order history, return requests
- Pet Preferences (optional):Â Pet type, breed, size, name â to help us provide better product recommendations
- Communications:Â Any information you provide when contacting us via email or other channels
Information Collected Automatically
When you browse our website, we may automatically collect:
- Technical Data:Â IP address, browser type and version, time zone setting, operating system
- Usage Data:Â Pages visited, products viewed, search queries, referral source, time spent on pages
- Device Data:Â Device identifiers, screen resolution
Information from Third Parties
We may receive information about you from:
- Payment service providers (to confirm payment status)
- Shipping carriers (to provide delivery updates)
- Analytics providers (e.g., Google Analytics)
How We Use Your Information
We use your personal data only for lawful purposes related to our business operations. The specific purposes include:
| Purpose | Legal Basis (under Hong Kong law) |
|---|---|
| Process and fulfill your orders | Contractual necessity |
| Communicate order status and shipping updates | Contractual necessity |
| Manage your account | Contractual necessity |
| Respond to customer service inquiries | Legitimate interest |
| Improve our website, products, and services | Legitimate interest |
| Detect and prevent fraud, security incidents | Legal obligation / Legitimate interest |
| Comply with legal obligations (e.g., tax, record-keeping) | Legal obligation |
| Send marketing communications (only with your consent) | Consent |
Direct Marketing: We will only send you promotional emails, newsletters, or special offers if you have given us your express voluntary consent (opt-in). You can withdraw your consent at any time by clicking the âunsubscribeâ link in any marketing email or by contacting us at [email protected].
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, understand how you use our site, and improve functionality.
Types of Cookies We Use
| Cookie Type | Purpose |
|---|---|
| Essential Cookies | Required for website operation (e.g., shopping cart, checkout). Cannot be disabled. |
| Functional Cookies | Remember your preferences (e.g., language, login details). |
| Analytics Cookies | Help us understand how visitors use our site (e.g., Google Analytics). |
| Marketing Cookies | Track your browsing habits to show relevant ads (only with your consent). |
Managing Cookies
You can control cookies through your browser settings. Please note that disabling certain cookies may affect website functionality. By continuing to use our website without changing your settings, you consent to our use of cookies as described in this policy.
How We Share Your Information
We do not sell, rent, or trade your personal data to third parties. We may share your information only in the following circumstances:
Service Providers
We share data with trusted third parties who perform services on our behalf, including:
- Payment processors (e.g., Credit Card)
- Shipping carriers (e.g., courier companies for delivery)
- Email service providers (for order confirmations and marketing, if consented)
- IT and hosting providers
- Analytics providers (e.g., Google Analytics)
All service providers are contractually obligated to protect your data and use it only for the specified services.
Legal Compliance
We may disclose your information if required to do so by law or in response to valid requests by public authorities in Hong Kong (e.g., court orders, government investigations).
Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website.
Data Security
We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it, including:
- Encryption:Â SSL (Secure Socket Layer) technology for all payment transactions and sensitive data transmission
- Access Controls:Â Limiting access to personal data to authorized personnel only
- Secure Storage:Â Storing data on secure servers with firewall protection
- Regular Reviews:Â Periodically reviewing our security practices
While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.
Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including:
- Transaction Data:Â Retained for warranty periods and tax/record-keeping purposes (typically 7 years as required by Hong Kong law)
- Account Data:Â Retained as long as your account remains active
- Marketing Data:Â Retained until you withdraw your consent
- Customer Service Communications:Â Retained for a reasonable period to address any ongoing issues
After the retention period expires, your personal data will be securely deleted or anonymized so that it can no longer be linked to you.
Your Rights (Data Access and Correction)
Under the laws of Hong Kong, you have specific rights regarding your personal data:
Right to Access
You have the right to request confirmation of whether we hold your personal data and, if so, to request a copy of that data.
Right to Correction
You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
How to Exercise Your Rights
To exercise your access or correction rights, please submit a written request to:
Email: [email protected]
We will respond to your request within 30 days as required under Hong Kong law. There is no fee for making a valid access or correction request, unless the request is manifestly unfounded or excessive.
Verification: To protect your privacy, we may need to verify your identity before processing your request.
Third-Party Links
Our website may contain links to third-party websites (e.g., social media platforms, payment gateways). This Privacy Policy does not apply to those websites. We are not responsible for the privacy practices of third parties. We encourage you to read the privacy policies of any website you visit.
Childrenâs Privacy
Our website and products are intended for adults (pet owners). We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have collected personal data from a child under 18 without parental consent, we will take steps to delete that information promptly. Please contact us if you believe we may have collected such information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the âLast Updatedâ date at the top of this policy
- Sending an email notification (if you have an account or subscribed to updates)
We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact us:
Email: [email protected]
Please include your name and contact information so we can respond to you promptly.